Salim Merchant on The Music Podcast: Insights into Music Composition, the Business Side, and Merchant Records

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Salim Merchant on The Music Podcast Insights into Music Composition, the Business Side, and Merchant Records

In an engaging and insightful episode of The Music Podcast, host Tarsame Mittal sits down with renowned Indian composer Salim Merchant, one half of the iconic duo Salim-Sulaiman. Uploaded on April 4, 2024, the conversation dives deep into Salim’s multifaceted career, from blockbuster film scores to independent music ventures. With over 68,000 views and counting, the episode offers a rare glimpse into the mind of a creator who has shaped Bollywood’s sound for decades while navigating the evolving music industry.

Salim-Sulaiman, the brother duo of Salim and Sulaiman Merchant, have composed timeless tracks for films like Band Baaja Baaraat and Chak De! India, collaborating closely with stars like Shah Rukh Khan. Their music blends soulful melodies with contemporary energy, earning them a loyal fanbase across generations.

A Lifelong Student of Music

Salim describes himself as a “student for life,” constantly learning through rigorous training, listening, and adaptation. He emphasizes a 360-degree approach to music-making: film scoring, independent projects, jingles, regional and international collaborations, and live concerts ranging from college fests to corporate events and global festivals. Humility stands out as a core value, influenced by mentors like Ustad Zakir Hussain, who taught him that being a good person is as important as musical talent.

The Art of Composition and Background Scoring

Salim explains that there’s no fixed formula for composing—melodies often emerge from simple phrases or emotions. He recalls infusing Sufi elements into songs and handling high-pressure situations, such as scoring Chak De! India‘s background music in just 24 hours under Yash Chopra’s direction. The iconic “Maula Mere” track, tied to the film’s World Cup victory scene, exemplifies how he draws from cinema’s narrative and characters to create impactful instrumentals.

He also highlights collaborations with artists like Adnan Sami, Sonu Nigam, Shreya Ghoshal, Zubeen Garg, and Usha Uthup, praising their versatility while noting untapped potential in some pairings. Rejection, he says, should be viewed as part of the process involving directors, producers, and platforms—not a personal setback.

The Chak De! India soundtrack remains one of Salim-Sulaiman’s most celebrated works, perfectly capturing themes of perseverance and national pride.

Launching Merchant Records: Freedom in Independent Music

A major focus of the episode is Merchant Records, Salim’s independent label launched to give artists creative freedom without the constraints of traditional scripts or hit pressures. Unlike conventional labels, it’s a boutique platform prioritizing quality songs, music videos, touring revenue, and supportive partnerships.

Salim shares that the label became profitable after four years, generating income through brands, masters, publishing, and content. He highlights the Bhoomi project (ongoing since 2020), which fosters global collaborations—including African artists, Pritam, and Amit Trivedi—to blend cultures and create synergy. His philosophy: happiness and community over pure commercial success.

Merchant Records supports emerging talent with a focus on artistic integrity and long-term growth.

Thoughts on AI, Live Shows, and the Future

Salim acknowledges AI’s role in music—such as isolating tracks for remixes—but insists it can’t replace human emotion and soul. He stresses that technology should enhance, not substitute, creativity. On live performances, he notes India’s improving scene but calls for better venues, organizers, and audience support through ticket purchases, citing global examples like Taylor Swift’s sold-out tours.

He remains optimistic about discovery today, with multiple platforms allowing musicians to reach fans directly. Salim continues to draw inspiration from legends like Shreya Ghoshal, Sonu Nigam, Arijit Singh, and rising talents.

Salim-Sulaiman in action during a live performance, showcasing their dynamic stage presence.

This episode of The Music Podcast is a must-watch for anyone passionate about Indian music. Salim Merchant’s candid reflections on creativity, resilience, and entrepreneurship remind us that true artistry thrives on humility, adaptability, and a genuine love for the craft. Whether you’re a fan of their film hits or curious about independent music’s future, this conversation is enriching and inspiring.

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